Can Chipotle Turn Around Its Business?

The transcript discusses Chipotle's past success and current challenges, including scrutiny over its board diversity and supply chain issues. It highlights the company's strategic direction and the impact of a marketing executive's arrest. Comparisons are made with other companies like Jack in the Box, emphasizing the importance of crisis management in maintaining brand integrity.

What factors contributed to the scrutiny faced by Chipotle in recent years?

What changes are being demanded from Chipotle's board of directors?

How did the absence of a senior marketing executive impact Chipotle's strategy?

What lessons can be learned from other companies that have recovered from crises similar to Chipotle's?

In what ways did Chipotle's brand identity conflict with the foodborne illness incidents?