Coca-Cola Shares Bubble Over to Near-Record Territory

The video discusses Coca-Cola's refranchising strategy in North America, which aims to improve margins and volume growth by transferring distribution to independent bottlers. It also examines the political environment surrounding sugary drinks, including potential sugar taxes in various countries. The discussion highlights consumer trends shifting towards non-sugar beverages and the challenges Coca-Cola faces in adapting to these changes while maintaining profitability.

What are the implications of the food and beverage lobby on sugar regulation in the United States?

How does the consumer shift towards non-sugar drinks affect Coca Cola's strategy?

What challenges does Coca Cola face regarding its most profitable products?