Coffee Demand Is Dented by Tepid Global Growth

Coffee Demand Is Dented by Tepid Global Growth

Assessment

Interactive Video

Business

University

Hard

Created by

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FREE Resource

The video discusses the challenges and dynamics of the coffee industry, including climate change and market consolidation. It highlights Illy's role in pioneering premium coffee and its strategies to maintain quality and expand globally. The impact of pods and pre-made coffee on market growth is also explored, along with Illy's focus on emerging markets like China.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the introduction of pods and pre-made coffee affected the coffee market?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies is Illy using to remain competitive in a consolidating market?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the emerging markets that Illy is focusing on for growth?

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