The Importance of Tracking and Measuring Marketing Performance

The video emphasizes the importance of understanding how well your marketing is performing. It suggests working backwards from the sales process to ensure marketing efforts are effective. By tracking and measuring marketing performance, improvements can be made. Accountability is crucial to avoid marketing failures. The video concludes with a reminder to measure the effectiveness of every marketing dollar spent.

What does working backwards from the sales process entail?

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Why is it important to know how well your marketing is performing?

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How can tracking the effectiveness of marketing help improve it?

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What are the consequences of not being accountable in marketing?

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What should marketers focus on to ensure their marketing is effective?

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