If the brief is good, you'll get great work

The video discusses the significance of providing clear and contextual briefs to achieve great work outcomes. Drawing from personal experience at Unilever, the speaker emphasizes how the quality of a brief can impact the results, whether working with agencies or within organizations. The focus is on understanding the objectives and context to ensure effective communication and successful outcomes.

What lessons did the speaker learn from their experience with briefs in their career?

Why is it important to take time and attention when creating a brief?