BlackBerry Sill Gold Standard for Security: Gleeson

The video discusses BlackBerry's strategic shift from being a major player in the consumer smartphone market to focusing on the enterprise sector. It highlights BlackBerry's strengths in security and its iconic keyboard, which remain key selling points. The company is balancing classic design with innovation, as seen in its Passport device. BlackBerry's future lies in its software and services, rather than hardware. The video also touches on the importance of security and reliability, noting past network issues and their impact on BlackBerry's reputation.

In what ways has BlackBerry adapted its marketing approach in recent years?

What impact do high-profile users like President Obama have on BlackBerry's brand perception?