Product Positioning

The video tutorial discusses product positioning, explaining its significance in differentiating products in a competitive market. It outlines the benefits of effective positioning, such as targeted marketing, brand perception, and competitive advantage. The tutorial provides steps for positioning a brand, including understanding the market, identifying unique selling points, and defining the target audience. It emphasizes aligning the marketing mix with positioning and the need for regular monitoring and adjustments, using Netflix as a case study.

Identify and explain the unique selling points (USPs) of a product.

What role does monitoring and adjusting positioning play in a business?

Explain how Netflix adjusted its positioning over the years.