Hello Kitty: Building a Global Phenomenon

The video discusses the origins and rise of Hello Kitty, launched by Sanrio in the 1970s, and its cultural impact in Japan and globally. It explores the concept of kawaii, a cultural attitude of cuteness, and how it became a global phenomenon. The video also covers Hello Kitty's commercial strategy, including product expansion and marketing, and addresses controversies and critiques, such as feminist perspectives and identity debates. Finally, it compares Hello Kitty with other cultural icons like Pikachu and Mickey Mouse.

What cultural factors contributed to the popularity of Hello Kitty in Japan during the 70s and 80s?

How did Hello Kitty evolve into a global brand over the decades?

What does the term 'kawaii' refer to, and how is it related to Hello Kitty?

What are some of the criticisms that have been directed at the Hello Kitty brand?

In what ways has Hello Kitty's marketing strategy changed over the years?

How does Hello Kitty compare to other Japanese icons like Pikachu and Snoopy in terms of popularity?

What challenges does Sanrio face with the Hello Kitty brand as it approaches its 40th anniversary?