Introducing Individual CD: A New Way to Purchase Music

IMHG, a medium-sized music trade company, has introduced a new system for purchasing music using a portable mini computer that scans CD barcodes. This device allows customers to select and compile up to 14 songs, preview tracks, and use a stylus for easy navigation. The system is praised for its cost-effectiveness and variety, with individual tracks priced at $0.99 and an additional €2.00 for the CD. IMHG's initiative is a response to the rise of music downloads and aims to enhance customer experience with a blend of traditional and electronic features. The company believes this approach will revitalize music retailing.

What is the new system being pioneered by IMHG in the music trade?

How does the portable mini computer enhance the music purchasing experience?

What are the benefits of the individual CD service offered by IMHG?

What challenges does the music industry face according to Tim Milena?

In what ways does the new system aim to meet consumer expectations?