HR Software Startups Go Head to Head

The video discusses Gusto's mission to integrate HR, payroll, and benefits, highlighting their expansion into health insurance. It contrasts Gusto's approach with Zenefits, emphasizing compliance and long-term goals. The focus on diversity in hiring, particularly gender balance among engineers, is explored. Gusto's vision for the future includes a people-centric approach, challenging traditional companies like ADP.

What is the significance of focusing on the 'top of funnel' in recruitment?

In what ways does Gusto aim to change the perception of the HR industry?