Local Fashion in Tasmania

The video follows Nicola and Carl Mason's journey from Perth to Tasmania, where they founded Smitten Merino, a clothing brand inspired by the local wilderness. Despite initial challenges, they successfully established a business focused on locally produced superfine merino wool clothing. The video highlights their commitment to local production, the growth of their business, and offers advice for others considering a similar path.

What inspired Nicola and Carl Mason to start their clothing business in Tasmania?

• The local demand for wool clothing

• The influence of their friends

• The breathtaking scenery and wilderness

• The availability of cheap labor

What was the initial challenge faced by the Masons when they moved to Tasmania?

• Finding a place to live

• Learning the local language

• Securing jobs and financial stability

• Adapting to the local culture

What material did Carl suggest using for their fashion range?

• Silk

• Cotton

• Merino wool

• Polyester

How did Nicola Mason develop her skills in design?

• Through formal education in fashion design

• By self-teaching and studying art and design

• By working in a fashion company

• Through online courses

What was the initial business model for Smitten Merino?

• Online retail

• Party plan model

• Franchise stores

• Wholesale distribution

What set Smitten Merino apart from other brands from the beginning?

• Their celebrity endorsements

• Their use of synthetic materials

• Their commitment to local production

• Their international manufacturing

What advice do Nicola and Carl offer to those considering a move from the city to the country?

• Dream big and follow through

• Avoid taking risks

• Rely on local support

• Focus on financial stability first