Ginni Rometty on IBM's Purpose

Ginni Rometty, CEO of IBM, shares insights on leading a century-old tech company through change. She emphasizes the importance of understanding what remains constant, like the company's purpose, while not clinging to past business models. IBM has shifted significantly, with 50% of its revenue from new products and services. Rometty highlights the need to transform work processes, adopting design thinking and agile methodologies, to keep pace with rapid industry changes. Her key lessons include clarity of purpose, embracing new business models, and transforming work culture.

How did Rometty's approach to leadership change in response to the fast-paced business environment?

What strategies did IBM implement to foster a culture of design thinking and agility?