Evaluating the Effectiveness of the Message

The video tutorial by Bill Carmody discusses key metrics for evaluating message effectiveness, including open rate, clickthrough rate, conversion rate, bounce rate, feedback, engagement rate, and return on investment (ROI). It emphasizes the importance of optimizing messages for mobile devices and continuously refining strategies based on audience response to maximize effectiveness.

Why is it important to consider mobile devices when evaluating message effectiveness?

What should you do if your message is not being received in the right way?