Kia Motors COO on Chip Shortage Battle

The transcript covers Kia's $100 million investment in the Forum, highlighting its success with vehicles like the Telluride. It discusses Kia's strategy to attract luxury buyers and the economic challenges affecting production and pricing. The transcript also emphasizes Kia's cultural engagement through music and community initiatives at the Forum.

What is the significance of the investment mentioned in the text?

How does Kia aim to attract younger and wealthier customers?

What challenges does the company face regarding the economy and consumer health?

What role does music play in Kia's branding strategy according to the text?

In what ways does Kia plan to engage with the community through its naming rights at the Forum?