Facebook COO Sandberg Says 'the Small Screen Is Big'

The video discusses the significant shift from traditional TV to mobile usage, highlighting the opportunities this presents for marketers. It emphasizes the importance of reaching consumers through mobile devices and the role of creativity in advertising. The discussion also covers community building, both online and offline, with examples like Airbnb using Facebook groups. Finally, it explores how businesses are leveraging platforms like Facebook and Instagram to grow, illustrated by a case study of a Brazilian entrepreneur using these platforms for advertising.

What is the main message conveyed to businesses regarding mobile marketing?

• Mobile marketing is declining.

• The small screen is becoming increasingly significant.

• Digital marketing is ineffective.

• Television remains the dominant platform.

How are brands integrating into consumers' daily lives according to the first section?

• By focusing solely on television ads.

• By ignoring digital platforms.

• By reducing advertising efforts.

• By using mobile devices to reach consumers.

What is a key focus of the creative community in advertising?

• Creating messages that resonate with people.

• Reducing the number of advertisements.

• Focusing only on offline marketing.

• Avoiding community building.

How does Airbnb enhance user experiences according to the second section?

• By creating Facebook groups for online experiences.

• By focusing only on offline experiences.

• By reducing the number of hosts.

• By offering discounts on rentals.

What was the outcome for the Brazilian business using Facebook and Instagram for advertising?

• It saw no significant growth.

• It achieved 79% of its business through Instagram.

• It only used traditional advertising methods.

• It failed to reach its target audience.