Why gender-based marketing is bad for business | Gaby Barrios

The video discusses the Women's World Cup and the marketing strategies targeting women. It critiques the use of gender as a marketing shortcut, arguing that it is outdated and ineffective. The speaker presents data-driven insights showing that gender is rarely the most predictive factor for consumer needs. Examples are provided to illustrate the benefits of gender-neutral marketing strategies. The video concludes with a call to action for businesses to rethink their reliance on gender-based marketing to foster growth and societal progress.

In what ways does the speaker suggest that understanding consumer behavior can lead to better marketing strategies?

What examples does the speaker provide to illustrate the limitations of gender-based marketing?

What does the speaker believe is necessary for businesses to avoid perpetuating stereotypes?

How does the speaker suggest businesses should change their approach to marketing?