Investor Pitch - Competitors and Your Advantage

The video tutorial discusses how to identify direct and indirect competitors and develop a competitive strategy. It explains Porter's generic strategies, focusing on differentiation and cost leadership. The importance of understanding market share and leveraging existing competitive advantages, such as intellectual property and brand awareness, is emphasized to establish a strong market position.

How can a business establish a competitive advantage in the market?

What information should you provide to investors regarding your competitive strategy?