VOICED : Britain looks to Chinese

The video discusses the growing trend of Chinese tourism in the UK, highlighting cultural considerations such as avoiding the number 4 due to superstitions. It emphasizes the economic impact of Chinese tourists, who spend significantly more than other visitors. Despite this, the UK faces challenges in attracting more Chinese tourists due to visa costs and competition from Europe. Retailers in London are adapting by hiring Mandarin-speaking staff and accepting Chinese payment methods. The UK aims to increase Chinese tourist numbers by 2020 through easier access and targeted marketing strategies.

What is one way the hotel in central London is trying to attract Chinese tourists?

• Offering a traditional English breakfast

• Providing rooms with a view of the Thames

• Serving a Chinese breakfast

• Offering free city tours

Why do hotels avoid placing Chinese tourists in rooms with the number 4?

• The rooms are more expensive

• The rooms are smaller

• The rooms have no windows

• The number 4 is considered unlucky in Chinese culture

How much more do Chinese tourists spend compared to the average visitor to Britain?

• Twice as much

• Three times as much

• Four times as much

• The same amount

What is a major reason fewer Chinese tourists visit the UK compared to other European countries?

• The UK visa is almost double the cost of a Schengen visa

• The UK is more expensive

• The UK has fewer tourist attractions

• The UK has a language barrier

What are London's biggest retailers doing to attract Chinese shoppers?

• Providing free transportation

• Offering discounts on British brands

• Hiring sales assistants who speak Mandarin

• Offering free accommodation