Only In South Korea 11 - Heat Bar Escape in Extreme Weather

In response to extreme weather, creative entrepreneurs have devised unique methods to attract customers and provide relief from the heat. One such innovation is the Sub Zero bar, where everything is made of ice, offering a chilling experience with cocktails served in ice glasses. Another is a restaurant serving cold noodles in beef broth in ice-carved bowls, gaining popularity for its refreshing approach to traditional summer food in South Korea.

Why do customers seek refuge in the Sub Zero bar and the restaurant?

What is the significance of the cold dishes served in ice bowls in the context of the weather?