Uber Changes Its Tune on Scheduled Rides

The video discusses Uber's introduction of a scheduling feature in response to customer demand, despite the company's initial belief in the ubiquity of on-demand rides. It examines the impact of this feature on surge pricing and user perception, comparing Uber's strategy with Lyft's. The video also highlights Uber's future directions, including self-driving cars and global partnerships.

What prompted Uber to introduce the option to schedule rides?

• To compete with taxi services

• To respond to customer requests

• To eliminate surge pricing

• To reduce operational costs

How does scheduling a ride in advance affect Uber's surge pricing?

• It increases the fare

• It eliminates surge pricing

• It simulates on-demand pricing

• It guarantees a lower fare

What is the main reason Uber is following Lyft's lead in scheduling rides?

• To match competitor offerings

• To expand into new markets

• To attract more drivers

• To improve app functionality

What other major initiative is Uber pursuing alongside scheduled rides?

• Expanding into rural areas

• Investing in self-driving cars

• Launching a food delivery service

• Developing a new app interface

Which company is Uber in early talks with for potential partnerships?

• Toyota

• Fiat

• Ford

• Tesla