Amazon Fresh Expands to U.K.

Amazon is entering the competitive grocery market to boost Amazon Prime memberships. They aim to learn from the competition and offer competitive pricing. Despite challenges in the US, Amazon plans to expand globally, leveraging its financial strength. Their partnership with Morrison in the UK is a strategic move to supply fresh groceries.

Why is Amazon entering the grocery market?

• To compete with Walmart directly

• To attract more Prime members

• To diversify their product range

• To increase their online presence

What is a key component of Amazon's grocery delivery pricing model?

• Free delivery for all orders

• Discounts for first-time users

• No membership required

• Prime membership and additional fees for small orders

How does Amazon position its grocery prices compared to competitors?

• Above the most expensive player

• At the same level as the cheapest player

• Below the cheapest player

• At a premium price

What is a challenge for Amazon's competitors in the grocery market?

• Amazon's high delivery fees

• Amazon's ability to sustain short-term losses

• Amazon's limited product range

• Amazon's lack of physical stores

Which UK grocer benefits from Amazon's grocery service rollout?

• Lidl

• Morrison

• Asda

• Tesco