Schwartz Theory of Basic Values

The video discusses a theory of basic values inherent in all individuals, categorized into power, self-enhancement, conservation, and self-transcendence. Power includes self-direction and stimulation, while self-enhancement covers hedonism and achievement. Conservation involves security, conformity, and tradition, and self-transcendence encompasses benevolence and universalism. These values influence behaviors and actions to varying degrees.

What are the basic values that exist in all of us according to the theory?

Explain the concept of self-enhancement and its components.

What does conformity refer to in the context of this theory?

Describe the idea of universalism as mentioned in the text.

How do these basic underlying values influence our behaviors and actions?