How are retailers using gift cards as part of their discount strategies this year?
Did Black Friday Set the Tone for Cyber Monday?
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Business, Information Technology (IT), Architecture
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University
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Hard
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The video discusses Black Friday and Cyber Monday sales trends, highlighting the impact of store openings on sales performance. It compares online and in-store shopping, noting a trend towards omnichannel deals. New discount strategies, such as gift cards and doorbusters, are explored. The video also covers dynamic pricing and RetailMeNot's unique offerings, including discounted gift cards and rebates.
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3 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
What is the significance of dynamic pricing in online transactions during Black Friday?
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
What unique strategies is RetailMeNot implementing this year regarding coupons and discounts?
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