Captive Pricing

The video tutorial discusses the concept of captive pricing, a strategy where the initial product is sold at a low cost, but the accessories or necessary components are priced higher. This method is exemplified by printers and ink cartridges, where the printer is affordable, but the ink refills are costly. The tutorial is part of a broader discussion on the Four Ps of marketing, focusing on pricing strategies.

Why might consumers not perceive the total cost of ownership when purchasing a product with captive pricing?

Evaluate responses using AI:

OFF

Discuss the implications of captive pricing for both consumers and marketers.

Evaluate responses using AI:

OFF