Push Notification

The video tutorial explains the role of communication in marketing, focusing on push notifications as a method to reach potential customers. It defines push notifications as unsolicited pop-up ads or messages sent by app publishers to mobile devices. The tutorial highlights that these notifications are primarily aimed at mobile device heavy users, who are more likely to engage with such content.

What role do app publishers play in the context of push notifications?

Describe the experience of receiving a push notification on a mobile device.