Facebook's Advertising-Revenue Juggernaut

Facebook's Advertising-Revenue Juggernaut

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses Facebook's strong quarterly performance, driven by Instagram's growth and ad revenue. Concerns arise from Facebook's decision to not increase ad load, potentially impacting future revenue. Despite this, Facebook has growth opportunities in Messenger, WhatsApp, and Oculus. The video also highlights Facebook's rivalry with Snapchat, particularly through Instagram stories and camera features. Both companies are rapidly growing, with Snapchat preparing for an IPO. The competitive landscape in social media is evolving, with Facebook and Snapchat leading the way.

Read more

5 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contributed to Facebook's ad revenue growth this quarter?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has Instagram's contribution to Facebook's growth been characterized?

Evaluate responses using AI:

OFF

3.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns did analysts have regarding Facebook's ad load strategy?

Evaluate responses using AI:

OFF

4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is Facebook attempting to compete with Snapchat?

Evaluate responses using AI:

OFF

5.

OPEN ENDED QUESTION

3 mins • 1 pt

What potential growth areas does Facebook have beyond its current ad strategies?

Evaluate responses using AI:

OFF