Apple Could Partner to Release Scorsese Movies

Apple is significantly increasing its budget for theatrical releases, aiming to produce full-length movies for theaters, including a potential deal with Scorsese. Despite winning awards, Apple TV+ struggles to match Netflix's subscriber numbers. Many subscribers access the service through partnerships, like T-Mobile, or free trials with Apple products. Apple aims to attract more paying subscribers by offering exclusive content. The company plans to continue investing in content despite budget cuts in other areas, likely categorizing TV+ investment under R&D.

What strategies are mentioned that Apple is using to enhance its content offerings?

Discuss the impact of cultural hits like 'Ted Lasso' on Apple's content strategy.