Can Fortnum & Mason Beat Its Double Digit Growth?

The transcript discusses Fortnum & Mason's business strategies, focusing on the growth of online sales, changes in customer demographics, and the importance of Christmas sales. It highlights the shift from international to domestic customers and the expansion of the brand globally. The company is investing in new digital platforms to enhance its online presence, while maintaining the significance of physical stores. The discussion also touches on the brand's association with the royal family and its authenticity.

What percentage of Fortnum and Mason's business is currently represented by online sales?

How has the nature of customers shopping at Fortnum and Mason changed over the last few years?

What is the significance of the Christmas season for Fortnum and Mason's sales?

What strategies is Fortnum and Mason employing to drive sales outside of the Christmas season?

What role does the royal association play in the branding of Fortnum and Mason?

How does Fortnum and Mason plan to enhance its online presence moving forward?

What are the top-selling products during the Christmas season at Fortnum and Mason?