Marketing - Ideal Market Exposure

The video tutorial discusses the importance of product distribution in marketing, focusing on the concept of ideal market exposure. It explains the balance between product availability and costs, and describes three levels of market exposure: intensive, selective, and exclusive distribution. Each strategy has its own implications for inventory, storage, and customer convenience. The ideal market exposure depends on the product type, with convenience products needing wider availability and luxury items requiring less. The tutorial emphasizes the challenge of finding the right distribution strategy for different products.

What is the main challenge marketers face when deciding on distribution channels?

• Balancing product availability with inventory and storage costs

• Choosing the right advertising strategy

• Selecting the best packaging design

• Determining the product's price

Which distribution strategy involves making a product available in as many places as possible?

• Intensive distribution

• Selective distribution

• Exclusive distribution

• Limited distribution

What is a key advantage of selective distribution?

• Lower inventory and storage costs

• Higher customer convenience

• Wider market reach

• Increased brand exclusivity

Which type of product typically requires intensive distribution?

• Seasonal products

• Specialty goods

• Luxury items

• Convenience products

Why might a company choose exclusive distribution for a product?

• To maximize market saturation

• To increase customer convenience

• To reduce production costs

• To create a sense of exclusivity