Marketing - What is a Marketing Information System

The video discusses the importance of decision-making in business and introduces the marketing information system as a tool to aid in this process. It explains that a marketing information system is a computer system designed to collect, store, analyze, and distribute marketing data. The video outlines the components needed to build such a system, including a data warehouse and decision support systems, which help interpret data and make informed decisions.

What is the primary purpose of a marketing information system?

• To create marketing campaigns

• To guide decision-making by analyzing data

• To store customer feedback

• To manage employee records

Which of the following best describes a marketing information system?

• A platform for social media marketing

• A system for collecting and analyzing marketing data

• A tool for creating advertisements

• A database for storing employee information

What is a data warehouse used for in a marketing information system?

• To store all available data

• To design marketing strategies

• To train new employees

• To communicate with customers

How do decision support systems contribute to a marketing information system?

• By creating marketing content

• By helping interpret data for decision-making

• By storing customer data

• By managing financial transactions

What two components make up a marketing information system?

• Data warehouse and decision support systems

• Data warehouse and customer service

• Marketing strategies and sales records

• Decision support systems and marketing campaigns