B2C or Business to Consumer

The video tutorial explains the concept of business to consumer (B2C) marketing, which involves direct marketing efforts from a company to the end user or final consumer of its products. It distinguishes B2C marketing from marketing to intermediaries like wholesalers and retailers. The tutorial also highlights the prevalent use of the internet in modern B2C marketing strategies.

What is the primary focus of business to consumer (B2C) marketing?

• Focusing on intermediaries

• Collaborating with retailers

• Targeting the end user

• Engaging with wholesalers

In B2C marketing, who is considered the final consumer?

• The retailer

• The wholesaler

• The end user

• The intermediary

Which of the following is NOT a characteristic of B2C marketing?

• Direct interaction with end users

• Marketing through intermediaries

• Focusing on the final consumer

• Using digital platforms for engagement

How has the Internet impacted B2C marketing?

• It has made it less effective

• It has become a primary channel

• It has eliminated the need for retailers

• It has increased reliance on intermediaries

What does B2C stand for in marketing?

• Business to Company

• Business to Consumer

• Business to Client

• Business to Corporation