What is the primary focus of Blue Ocean Strategy?
Blue Ocean Strategy

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Competing in existing markets
Creating new markets
Reducing operational costs
Improving existing products
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How is a 'red ocean' described in the context of market competition?
A market with high demand
A market with no competitors
A market with fierce competition
A market with low innovation
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is essential for a company to create a blue ocean?
Innovative value concepts
Large workforce
Strong brand presence
High marketing budget
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does value innovation typically involve?
Expanding into existing markets
Pursuing differentiation or low-cost strategies
Reducing product features
Increasing product prices
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a guiding principle of Blue Ocean Strategy?
Focusing on existing market boundaries
Creating demand in new markets
Competing with established competitors
Reducing product quality
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