Click Fraud

The video discusses the ethical concerns in financial contexts, focusing on click fraud, an illegal practice of inflating pay per click fees without genuine interest in the product. It explains the pay per click advertising model, where advertisers pay only when ads are clicked. The video highlights the incentives for click fraud and the importance of vigilance in marketing to avoid unethical practices.

What is a potential risk when money is involved in transactions?

• Increased savings

• Better customer service

• Unethical behavior

• Lower costs

How is click fraud defined?

• An illegal practice of inflating pay-per-click fees

• A strategy to reduce advertising costs

• A legal way to increase ad revenue

• A method to improve product visibility

What is the main intention behind click fraud?

• To reduce advertising expenses

• To enhance customer satisfaction

• To increase the number of clicks without real interest

• To genuinely purchase the product

In a pay-per-click advertising model, when do advertisers pay?

• When the ad is shared on social media

• When the product is purchased

• When a potential customer clicks on the ad

• When the ad is displayed

Why should marketers be cautious about click fraud?

• It is a legal practice

• It helps in better targeting of ads

• It can lead to increased genuine sales

• It is an illegal practice that inflates costs