PWHL Ready For Takeover Tour As League Popularity Grows

The transcript discusses the potential expansion of women's hockey into new cities, highlighting market testing through games in Canada and the US. It explores the growth of the women's hockey pipeline, emphasizing the increasing number of girls entering the sport and the potential for international expansion. The conversation shifts to investor interests, with a focus on sponsorships and the involvement of the Mark Walter family. The growing interest in women's sports is analyzed through key performance indicators like attendance and merchandise sales. Finally, strategies for building a fanbase are discussed, including community engagement and leveraging social media.

What is the primary purpose of playing neutral site games in new cities?

• To increase ticket sales

• To train new players

• To reduce travel costs

• To test market interest and logistics

What is the outlook for the women's hockey pipeline according to the transcript?

• It is declining due to lack of interest

• It is only growing in Canada

• It is stable with no expected changes

• It is growing with more girls joining each year

Who is a major investor mentioned in the transcript for the PWHL?

• The Rockefeller Family

• The Mark Walter Family

• The Gates Foundation

• The Walton Family

What is the focus of sponsorship sales for the league?

• Local sales

• European sales

• National and North American sales

• Asian market sales

What percentage increase in attendance is mentioned in the transcript?

• 50%

• 75%

• 35%

• 20%

What is one of the key factors in building a fan base for women's hockey?

• Reducing ticket prices

• Increasing player salaries

• Community and social initiatives

• Limiting media coverage

What is a unique aspect of hockey as a sport mentioned in the transcript?

• It is a solo sport

• It is a team sport with no one-on-one play

• It is only played in winter

• It requires minimal equipment