TikTok's Growing Advertising Base

The video discusses the shift of advertising money to TikTok, noting a 200% growth in TikTok and a 65% decline in Alphabet's platforms. It explores the potential impacts of a TikTok ban, suggesting that Alphabet and Meta could benefit, while small businesses reliant on TikTok may suffer. The video also advises companies on how to prepare for a possible ban and identifies potential beneficiaries like Amazon and eBay.

What has been the growth percentage of TikTok in advertising according to the transcript?

• 100% year over year

• 150% year over year

• 200% year over year

• 250% year over year

Which platform is expected to benefit the most if TikTok is banned?

• Pinterest

• LinkedIn

• Alphabet

• Snapchat

What unique advantage does TikTok have in the e-commerce space?

• It has the largest user base

• It provides the fastest delivery

• It offers the lowest prices

• It combines brand building with direct response advertising

Which businesses are most vulnerable to a TikTok ban?

• Non-profit organizations

• Government agencies

• Small and medium businesses

• Large multinational corporations

Which marketplaces are expected to see a resurgence if TikTok is banned?

• Amazon and Walmart

• Etsy and eBay

• Shopify and BigCommerce

• Alibaba and Rakuten