Die sieben Prinzipien des Überzeugens

The video tutorial explores the principles of influence, initially established by Robert Cialdini, which include reciprocity, scarcity, authority, consistency, sympathy, consensus, and unity. Each principle is explained in detail, highlighting how they can be used to influence others. The tutorial also presents a case study of Jane, a young entrepreneur who successfully applies these principles to grow her lemonade business. The video concludes with advice on using these principles ethically and reflects on their potential for manipulation.

Which principle suggests that people are more likely to be influenced when they feel they owe something?

• Authority

• Reciprocity

• Consensus

• Scarcity

What principle is at play when people are influenced by the rarity or limited availability of something?

• Consistency

• Sympathy

• Scarcity

• Unity

In Jane's business story, what principle is she using when she offers free samples to potential investors?

• Reciprocity

• Authority

• Consensus

• Scarcity

How does Jane create a sense of exclusivity for her lemonade business?

• By advertising widely

• By lowering prices

• By running out of goods intentionally

• By offering discounts

According to Chialdini, what increases the likelihood of someone agreeing to a favor?

• Creating scarcity

• Using authority

• Providing a reason

• Offering a gift