Cyber Security for Absolute Beginners - 2022 Edition - Part 02 - How We Are Tracked Online

The video tutorial explores the evolution of online advertising, focusing on the sophisticated tracking technologies used to serve targeted ads. It explains how companies collect and analyze browsing data, often without transparency, to influence pricing and consumer behavior. Techniques like canvas fingerprinting and cookie syncing are discussed, highlighting privacy concerns and the need for users to protect their data. The tutorial emphasizes the importance of understanding these processes to ensure online privacy.

What has been a significant change in online advertising over the years?

• It has become less targeted.

• It has become more sophisticated.

• It has become more expensive.

• It has become less effective.

How do companies use the data they collect from users?

• To create user profiles for targeted ads.

• To increase loading times.

• To reduce website traffic.

• To improve website design.

What is canvas fingerprinting?

• A process to enhance website graphics.

• A way to improve website security.

• A technique to track users by assigning a unique number to their device.

• A method to draw visible images on websites.

What is the purpose of cookie syncing?

• To delete cookies from a browser.

• To synchronize user data across different devices.

• To share tracking information between entities.

• To improve website speed.

How can companies associate different devices to the same user?

• By using the same operating system.

• By observing devices connecting from the same network.

• By tracking the same browsing patterns.

• By using the same IP address.

What is a common misconception about the data collected by companies?

• That it is always accurate.

• That it is completely anonymized.

• That it is never shared.

• That it is only used for research.

Why is it important to take steps to protect online privacy?

• To avoid receiving too many ads.

• To improve website functionality.

• To prevent unauthorized data collection and profiling.

• To ensure faster internet speeds.