Sweet Innovations: The Junk Food Wizard

William A Mitchell, a renowned food chemist, revolutionized the food industry with his inventions. Starting at General Foods in 1939, he created iconic products like Pop Rocks, Tang, and Cool Whip. Despite a severe lab accident, Mitchell's resilience led to a prolific career, earning him 44 patents. His work not only changed consumer products but also contributed to space missions. Although some inventions like dry alcohol didn't succeed, his legacy as a 'junk food wizard' endures.

What was William A Mitchell's primary role at General Foods?

• Quality Control Specialist

• Sales Executive

• Food Chemist

• Marketing Manager

What was the main myth associated with Pop Rocks candy?

• It was banned in several countries.

• It could cause tooth decay instantly.

• It contained harmful chemicals.

• It would make your stomach explode when mixed with cola.

Which of Mitchell's inventions was used in space missions?

• Cool Whip

• Dry Alcohol

• Quick Set Jello

• Tang

What was unique about Cool Whip compared to traditional whipped cream?

• It was the first whipped cream to be sold in cans.

• It was only available in limited quantities.

• It was made entirely of natural ingredients.

• It was the first freeze-thaw stable, non-dairy whipped cream.

How many patents did William A Mitchell hold by the end of his career?

• 22

• 35

• 50

• 44