What is the Triple Bottom Line?

The triple bottom line, introduced by John Elkington in 1994, expands the traditional profit-focused business evaluation to include social and environmental impacts. This approach, detailed in Elkington's book 'Cannibals with Forks', encourages businesses to assess their performance based on people, planet, and profit. By adopting this model, organizations can achieve sustainable growth, ensuring financial security, minimizing environmental impact, and enhancing community well-being. The triple bottom line is represented by three overlapping circles, each symbolizing different stakeholders: economic (profit), social (people), and environmental (planet). The intersections of these circles highlight ethical business practices, long-term viability, and community well-being. Organizations that balance these dimensions can thrive and gain community support.

Who introduced the concept of the Triple Bottom Line?

• Michael Porter

• John Elkington

• Peter Drucker

• Milton Friedman

Which of the following is NOT a component of the Triple Bottom Line?

• Politics

• Profit

• People

• Planet

What does the 'people' component of the Triple Bottom Line emphasize?

• Social equity and corporate social responsibility

• Technological advancement

• Environmental sustainability

• Economic growth

The intersection of profit and people in the Triple Bottom Line represents:

• An ethical approach to business

• Technological innovation

• Environmental sustainability

• Long-term business viability

What is the focus of the intersection between people and planet in the Triple Bottom Line?

• Corporate governance

• Sustainable environment for communities

• Economic growth

• Technological advancement

What is the primary goal of balancing the Triple Bottom Line?

• Prioritizing technological innovation

• Focusing solely on environmental sustainability

• Achieving long-term success and community support

• Maximizing shareholder profit

Which of the following best describes the Triple Bottom Line?

• A financial accounting method

• A framework for understanding organizational responsibilities

• A marketing strategy

• A technological innovation