Advertisers have 'very important role' to play in ensuring online safety upheld, says Ofcom chair

The video discusses new online safety laws that apply to social media, search engines, and messaging platforms, emphasizing the protection of children. Ofcom is tasked with holding companies accountable. The global online advertising sector is thriving but faces challenges like fraud and lack of transparency. The government is working on reforms to improve advertising safety, with Ofcom playing a key role. The video stresses the importance of responsible growth and the need for tech companies to invest in trust and safety to ensure a safer internet for all.

What is the primary focus of the new laws discussed in the video?

• To reduce internet access costs

• To enhance online safety and protect children

• To increase online advertising revenue

• To promote social media usage

Which organization is responsible for holding companies accountable for online safety?

• The United Nations

• The European Union

• The World Health Organization

• Ofcom

What is a key benefit of online advertising mentioned in the video?

• High cost

• Limited reach

• Inability to measure results

• Global reach and cost efficiency

What is the government's priority in reforming advertising regulations?

• Ensuring growth, trust, and safety

• Promoting illegal advertising

• Reducing the number of advertisements

• Increasing advertising costs

Why is it important for advertisers to invest in trust and safety?

• To reduce their advertising budget

• To increase the number of advertisements

• To ensure their content appears alongside harmful material

• To maintain their brand's reputation and avoid harmful associations