Marketing Audit

The video tutorial discusses how to conduct a marketing audit, detailing each step from defining the scope to developing action plans. It highlights common weaknesses found in audits, such as lack of strategy, inadequate digital presence, and insufficient use of analytics. The tutorial aims to help small and medium-sized businesses improve their marketing performance by identifying problem areas and opportunities.

What is the primary goal of a marketing audit?

• To launch a new product

• To identify problem areas and opportunities

• To reduce marketing costs

• To increase sales immediately

Which step involves collecting data on customer behavior and market trends?

• Collecting and analyzing data

• Defining the scope

• Conducting a SWOT analysis

• Evaluating the marketing mix

What does SWOT stand for in a marketing audit?

• Sales, Workforce, Operations, Technology

• Systems, Websites, Optimization, Tactics

• Strengths, Weaknesses, Opportunities, Threats

• Strategy, Work, Objectives, Targets

Which of the following is NOT part of the marketing mix?

• Place

• Price

• Product

• Profit

How can businesses assess customer satisfaction during a marketing audit?

• By increasing advertising spend

• Through customer feedback, reviews, and surveys

• By reducing product prices

• By hiring more staff

What is a common weakness related to digital presence in small businesses?

• Excessive email marketing

• Too many online advertisements

• Lack of a well-designed website

• Overuse of social media

Why is brand consistency important in marketing?

• It increases product variety

• It allows for more flexible pricing

• It prevents consumer confusion

• It helps in reducing marketing costs