Best Time To Send An Email

The video explores the best times to send emails for optimal engagement, based on studies and human behavior patterns. It highlights findings from Omnisent, which analyzed billions of emails to determine that morning emails have high open rates, while afternoon emails lead to more purchases. Factors like the day of the week, special occasions, and audience type also affect email success. The video advises using tools like MailChimp and Boomerang for scheduling and testing email campaigns.

What is the primary reason marketers focus on the timing of sending emails?

• To increase the open, click-through, and order rates

• To reduce the cost of email campaigns

• To ensure emails are sent during working hours

• To avoid sending emails during weekends

According to Omnisent's study, which time of day had the highest email open rate?

• 10:00 AM

• 1:00 PM

• 8:00 AM

• 4:00 PM

Why might emails sent at 4:00 PM have the highest order rates?

• People are more likely to make purchases in the morning

• People are wrapping up their work and have more time to shop

• Emails sent at this time are less likely to be marked as spam

• People are more alert and focused in the afternoon

Which day of the week is considered optimal for sending emails according to the transcript?

• Monday

• Wednesday

• Friday

• Sunday

What should be considered when sending B2B emails?

• The recipient's profession and work schedule

• The recipient's weekend plans

• The recipient's favorite email client

• The recipient's social media activity

When is it best to send newsletters for maximum engagement?

• Monday morning

• Friday evening

• Midweek, such as Wednesday

• Sunday afternoon

What is a recommended tool for scheduling emails based on audience activity?

• Slack

• MailChimp

• World Time Buddy

• Google Calendar