Golden Goose CEO on Handmade Sneakers, Sustainability

The transcript discusses the growth and evolution of the sneaker market, highlighting Golden Goose's unique approach in shifting from performance to emotional value. It covers the brand's strategy of offering unique, handmade sneakers without replenishment, targeting younger consumers, and maintaining healthy margins. The conversation also touches on market dynamics, sustainability, and future plans, including potential IPO considerations. Silvio Campara, CEO of Golden Goose, shares insights on the brand's organic growth and consumer engagement strategies.

What shift did Golden Goose pioneer in the sneaker industry?

• From luxury to affordability

• From handmade to machine-made

• From performance to emotions

• From regional to global

Why does Golden Goose avoid replenishing their sneaker stock?

• To reduce production costs

• To focus on sustainability

• To maintain exclusivity

• To increase global reach

What is a key factor in Golden Goose's pricing strategy?

• Significant price increases

• Focus on high-end bags

• Maintaining healthy margins

• Frequent discounts

Which generation is Golden Goose particularly targeting?

• Generation Z

• Baby Boomers

• Generation X

• Millennials

How does Golden Goose primarily expand its customer base?

• Through aggressive marketing

• By focusing on human relations

• By offering discounts

• Through celebrity endorsements

What is Golden Goose's stance on an IPO?

• They have no interest in it

• They are actively pursuing it

• They are considering it as an option

• They have already completed it

What is a key aspect of Golden Goose's mission regarding sustainability?

• Expanding to new markets

• Focusing on high-end fashion

• Engaging people in the process

• Reducing production costs