Activision CEO: UK Decision on Microsoft Deal Irrational

The transcript discusses the review process of the CMA's decision regarding Microsoft's acquisition of Activision. It highlights the appeal process, reasons for the acquisition, and the impact of King on Microsoft's mobile gaming strategy. The discussion also covers factors driving video game sales, the role of cloud gaming, and future industry trends. Finally, it outlines Activision's content strategy and future plans.

What is the primary focus of Activision and Microsoft regarding the CMA's decision?

• Extending the purchase agreement deadline

• Preparing an appeal

• Securing new investors

• Launching new games

Why does Activision see value in being acquired by Microsoft?

• To enter the hardware market

• To focus solely on mobile gaming

• To access Microsoft's talent pool

• To reduce competition

How does King and Candy Crush fit into Microsoft's strategy?

• As a mobile gaming entry point

• As a cloud gaming pioneer

• As a console gaming leader

• As a VR gaming innovator

What was the CMA's misunderstanding regarding the gaming market?

• The significance of VR technology

• The role of AI in gaming

• The importance of console gaming

• The dominance of mobile gaming

What is Activision's view on the future of cloud gaming?

• It will be limited to mobile devices

• It will dominate the industry

• It is currently inconsequential

• It will replace console gaming

What remedies has Microsoft offered for cloud gaming?

• Discounts on gaming subscriptions

• Partnerships with console manufacturers

• Licenses to any interested cloud provider

• Exclusive content for their platform

What is Activision's strategy for content delivery?

• Reducing game development costs

• Limiting content to premium users

• Increasing content frequency

• Focusing on annual releases