Super Bowl Sunday Means Super Snack Day for Frito Lay

The transcript discusses snack trends, particularly around big events like the Super Bowl, and how consumer preferences drive innovation in flavors. It highlights the role of supply chains in ensuring product availability and the use of AI in developing new flavors. The conversation also touches on current flavor trends and the importance of experiential eating experiences.

What is the main focus of snack companies during big events like the Super Bowl?

• Reducing snack prices

• Introducing new snack flavors

• Limiting snack variety

• Focusing on healthy snacks

Why do companies choose big events to launch new flavors?

• To test consumer demand

• To reduce production costs

• To avoid competition

• To focus on traditional flavors

How do supply chains impact R&D in the snack industry?

• By affecting ingredient availability

• By reducing product variety

• By increasing marketing budgets

• By simplifying production processes

How do companies ensure a stable supply of ingredients?

• By reducing product variety

• By partnering with supply chain experts

• By increasing prices

• By using artificial ingredients

What role does AI play in flavor innovation?

• It reduces production costs

• It helps track consumer trends

• It eliminates the need for chefs

• It focuses on traditional flavors

What is a recent flavor innovation mentioned in the transcript?

• Doritos spicy lime

• Cheetos tangy chili fusion

• Stacy's garlic pita chips

• Lays sweet and sour

What is a key consumer trend influencing snack flavors?

• Focus on low-calorie snacks

• Preference for bland flavors

• Interest in experiential eating

• Desire for fewer snack options