A $500 Million Bet on Reinvigorating Japan's Aging Ski Industry

The video discusses the competition between ski resorts in Japan, highlighting the decline in skier visits from 90 million to 20 million. Hanazono Resort, backed by billionaire Richard Lee, is thriving with increased visitation and revenue, thanks to investments in modern ski lifts. In contrast, Unipi Resort focuses on community engagement and maintaining affordable prices. The potential for further investments in Japan's ski industry is explored, contingent on Hanazono's success.

What was the peak number of skier visits in Japan during the economic boom?

• 20 million

• 50 million

• 90 million

• 120 million

Who is the financial backer of Hanazono resort?

• Japanese government

• Richard Lee

• Local investors

• European Union

What unique feature do the new ski lifts at Hanazono resort have?

• Solar panels

• Heated seats

• Wi-Fi connectivity

• Built-in speakers

What percentage of Unipi resort's customer base is made up of Japanese locals?

• 50%

• 40%

• 30%

• 20%

What could be the potential outcome if Hanazono's investment proves successful?

• Decrease in ski resort investments

• Closure of smaller resorts

• Increased investment in Japan's ski resorts

• Shift to summer tourism