Luxury Watchmaker Breitling Says China Reopening a 'Very Good News'

The transcript discusses the sales performance and market outlook for a watch company, highlighting the impact of China's reopening on the luxury market. It addresses supply and capacity challenges in the industry and explores market trends and globalization. The conversation also covers marketing strategies, emphasizing the role of social media and celebrity endorsements. Finally, it touches on ownership changes and the company's growth potential.

How many watches did the company sell last year?

• 200,000

• 150,000

• 250,000

• 300,000

What percentage of the luxury market does China represent?

• 50%

• 40%

• 30%

• 20%

What is the main issue affecting the watch industry's supply?

• Supply chain disruptions

• Limited industrial capacity

• High demand for electronic components

• Lack of raw materials

What percentage of decision-making is influenced by social media according to the company?

• 60%

• 80%

• 50%

• 70%

Which market is the company particularly focused on for growth?

• India

• China

• United States

• Europe

What is the company's strategy for marketing to Chinese consumers?

• Invest in both Chinese and Western celebrities

• Avoid using social media

• Rely only on print advertising

• Focus solely on Western celebrities

What is the company's approach to growth in terms of product offerings?

• Focus only on increasing volume

• Focus only on increasing value

• Reduce product offerings to maintain exclusivity

• Grow in both volume and value