Going Viral: Amazon's '#1 Best Seller' Scammers
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Business, Information Technology (IT), Architecture
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University
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Hard
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5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do merchants manipulate Amazon's category system to boost sales?
By offering free shipping on all items
By increasing the advertising budget
By reducing the price of their products
By placing popular items in unrelated categories with slower sales
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What did Bloomberg find regarding the manipulation of categories on Amazon?
Over 25 examples of best sellers in incorrect categories
A new policy by Amazon to prevent manipulation
An increase in customer complaints
A decrease in sales for unrelated categories
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why does category manipulation peak during certain times of the year?
Because sellers receive bonuses
Because new products are launched
Because Amazon offers discounts
Because shoppers spend more during these times
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Amazon's policy regarding product categorization?
Sellers are prohibited from placing products in incorrect categories
Sellers can categorize products as they wish
Sellers must categorize products based on price
Sellers are encouraged to use popular categories
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a challenge Amazon faces in enforcing its categorization policies?
Too many categories to manage
Lack of technology to monitor categories
High cost of enforcement
Inconsistent enforcement of the policies
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