Who Were The California Raisins?

The California Raisins were a marketing phenomenon in the 1980s, using claymation to transform raisins into a cultural icon. Despite initial marketing challenges, the campaign became a massive success, leading to increased raisin sales, merchandise, and media appearances. However, the novelty wore off, and the campaign became too costly, leading to its decline. The California Raisins remain a nostalgic symbol in pop culture.

What was the initial marketing strategy used to promote raisins as a snack?

• Positioning them as a health supplement

• Advertising them as a dessert topping

• Promoting them as a breakfast cereal

• Branding them as 'Nature's Candy'

Which advertising agency was involved in the early campaigns for the California Raisins?

• Ogilvy & Mather

• BBDO

• Foote, Cone & Belding

• Saatchi & Saatchi

Who was responsible for creating the claymation characters of the California Raisins?

• Jim Henson

• Will Vinton

• Ray Harryhausen

• Nick Park

What song did the California Raisins perform in their debut commercial?

• Ain't No Mountain High Enough

• I Heard It Through the Grapevine

• My Girl

• Respect

Which of the following was NOT a product in the California Raisins merchandise line?

• Video games

• Toilet paper

• Halloween costumes

• Lunch boxes

How many albums did the California Raisins release?

• Five

• Four

• Three

• Two

What was the title of the mockumentary about the California Raisins?

• The Raisin Story

• The Raisin Chronicles

• Raisin' the Bar

• Meet the Raisins

What was a major factor in the decline of the California Raisins campaign?

• Competition from other snacks

• High marketing costs

• Lack of consumer interest

• Poor product quality

Which TV show did NOT parody the California Raisins?

• It's Always Sunny in Philadelphia

• Family Guy

• The Simpsons

• American Dad

What year did the California Raisins campaign officially end?

• 1988

• 1990

• 1992

• 1994