Promotion: Methods and Strategies for Marketing Success

The video explores the third element of the marketing mix: promotion. It covers various promotional methods including advertising, sponsorship, branding, product trials, and offers. The impact of social media and digital marketing is discussed, highlighting the shift from traditional advertising to more targeted approaches. Challenges in promotion, such as maintaining brand value and avoiding over-ambitious marketing, are also addressed.

What is the primary goal of promotion in the marketing mix?

• To reduce production costs

• To increase product quality

• To raise interest and awareness of the brand

• To improve customer service

Which advertising medium relies heavily on visuals and sounds to convey a message?

• Television

• Social Media

• Newspapers

• Radio

How does social media differ from traditional advertising methods?

• It is less targeted

• It relies on face-to-face interaction

• It uses algorithms for targeted campaigns

• It is more expensive

What is a common form of sponsorship in sports?

• Product placement in movies

• Logos on team jerseys

• Radio jingles

• Social media hashtags

Which brand is known for its slogan 'Because you're worth it'?

• Apple

• Coca-Cola

• Nike

• L'Oreal

What is the purpose of product trials?

• To increase production speed

• To test consumer reactions before purchase

• To reduce advertising costs

• To improve packaging design

Why might a company avoid frequent discounts?

• To increase production costs

• To maintain brand value

• To avoid market saturation

• To reduce customer interest

How has social media changed the landscape of advertising?

• By reducing the need for branding

• By making face-to-face surveys more common

• By allowing more precise targeting

• By increasing the cost of campaigns

What was a major criticism of the London Olympics logo?

• It was too expensive

• It was too colorful

• It was too simple

• It was perceived as messy

What happened to Tropicana's sales after their rebranding in 2009?

• Sales increased by 20%

• Sales remained the same

• Sales doubled

• Sales dropped by 20%